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Under the leadership of founder Antoinette Jackson, Super B produces hand-made, stylish kitchen rolls with superior absorbency. The brand is notable for its dedication to ethical practices, offering its workers significantly higher than the local minimum wage while fostering a safe work environment.
4. Eco Roots
As a small, Colorado-based online store, Eco Roots emphasizes a zero-waste philosophy. Their reusable dishcloths are made of the same cellulose and cotton blend as others but are marketed for their superior absorbency. Eco Roots additionally supports environmental organizations with donations from sales.