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Transparency in supply chains is vital. Brands should treat their workers fairly, ensuring safe working conditions and fair wages. Although obtaining certifications can be costly and complicated, many brands strive for transparency. Look for certifications like Fair Trade or B Corp that indicate ethical practices.
3. Carbon Footprint Reduction
Efforts to minimize carbon emissions are another sign of sustainability. Brands can implement renewable energy usage, recycling programs, or commit to carbon offsetting. These initiatives demonstrate a brand's commitment to reducing its environmental impact.