Part 3/9:
Non-Toxicity: This term, often exploited in marketing, should refer to ingredients backed by reliable scientific evidence ensuring they don't harm human health or the environment.
Cruelty-Free and Vegan Options: Although often used interchangeably, these terms are distinct. An ideal product would be both vegan and cruelty-free.
Ethical Sourcing: Brands should ideally practice responsible sourcing and offer thoughtful packaging solutions.
Zero Waste Packaging: Sustainable packaging further enhances a product's eco-friendly credentials.
While it may not be possible for every product to check all these boxes, striving for brands that align with one’s values is possible.