Part 3/8:
Core Principles and Innovations
At the heart of The Very Good Bra is a commitment to creating a product that is both functional and environmentally responsible. Key principles include:
Botanically Circular Design: This broad concept means that products are made entirely from organic materials and are intended to return to the Earth at the end of their life cycle. Unlike traditional bras that often incorporate synthetic materials, every piece from The Very Good Bra is 100% plastic-free.
Material Sourcing: The brand uses materials such as organic cotton and Tencel, sourced through a closed-loop system that minimizes waste. The elastic used in bras is derived from organic cotton and tree rubber, aligning with their mission to eliminate synthetic components altogether.