Part 4/8:
- End-of-Life Responsibility: The bras can be composted without releasing any toxic substances into the soil, air, or water, ensuring that they leave no negative footprint on the planet.
Facing Challenges
Building a sustainable business from the ground up is fraught with obstacles. The founder faced significant challenges in sourcing ethical suppliers who shared the same vision. The supply chain complexities made it difficult to ensure that every component met stringent ethical and sustainable standards.
For instance, sourcing eco-friendly sewing threads and hooks that align with the brand's ethos proved especially hard. Moreover, the economic landscape during the pandemic added layers of complexity, requiring constant innovation and adaptation to maintain operational stability.