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This initiative aims to create a measurable and attainable pathway for other brands to follow, further promoting sustainable practices within the industry. By encouraging composting and proper disposal of textiles, The Very Good Bra seeks to minimize the amount of textile waste entering landfills annually.
Future Prospects
Looking ahead, The Very Good Bra envisions expanding its reach while remaining committed to its founding principles. This includes launching new product lines like nursing bras, exploring pre-sale models to fund product development, and further increasing awareness around circularity in fashion.