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Understanding Greenwashing: A Guide to Spotting Deceptive Marketing
In today’s world, consumers are increasingly aware of their environmental impact and seeking sustainable products. However, this rise in conscious consumerism has also led to a surge in greenwashing—a practice where companies present themselves as more environmentally friendly than they are. Today, we will delve into what greenwashing is, how to identify it, and empower you to make informed choices.