Part 3/9:
Greenwashing occurs when companies use deceptive marketing techniques to mislead consumers about the environmental benefits of their products. Much like whitewashing, which disguises past errors, greenwashing covers up the harmful practices of a company by emphasizing positive aspects—often to an exaggerated degree.
A typical example is a cereal brand that markets itself as “antioxidant-rich” while being made from GMO ingredients, or body washes claiming to be eco-friendly while containing petroleum-based substances. Such tactics mislead well-intentioned consumers who are trying to make environmentally conscious decisions.