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Hale's quest to institute a national Thanksgiving involved a persistent letter-writing campaign directed at prominent government officials and a public outreach effort through Godey’s Lady’s Book. Although initially met with resistance from several presidents, Hale's determination culminated in success when President Abraham Lincoln proclaimed a national day of Thanksgiving in 1863.
Lincoln’s proclamation called for the celebration to occur on the last Thursday of November, a date that has persisted in varying forms through history. Hale's vision for Thanksgiving was one of unity and peace, providing a moment for families to come together amidst a backdrop of social turmoil.