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The Rise and Fall of Gerber's Singles: A Cautionary Tale in Product Development
The history of consumer goods is littered with stories of innovation gone awry, but few stand out quite like the tale of Gerber's Singles. Launched in 1974, Gerber, a brand synonymous with baby food, ventured into uncharted territory in an effort to revive its declining sales. In a world where the baby boom was turning into distant memory and college-aged children were no longer the target market, Gerber attempted to pivot by repackaging its products for a much older demographic.