Part 5/6:
As consumers, the question remains: which story do you choose to believe? The corporate narrative presented by the Curtis Candy Company, or the more sensational story of Babe Ruth's purported connection to the candy bar? In the realm of marketing and branding, the story behind a product can sometimes resonate more powerfully than its factual origins. For many, the allure of associating the candy bar with one of baseball's greatest icons could take precedence over historical accuracy.