Part 8/10:
William Kellogg's marketing strategies marked a significant shift in the promotion of breakfast cereals. By making Corn Flakes appealing and widely accessible, he captured the burgeoning market and transformed the cereal industry into a profitable space. His experience showcased the importance of advertising and consumer engagement in establishing a brand; something John, with his inflexible vision, failed to grasp fully.
While William's business flourished, John continued to grapple with financial and philosophical struggles in his sanitarium. His refusal to adapt caused his operations to decline, epitomizing the clashes between tradition and modernity during a time marked by rapid change in American eating habits.