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Tang was created by food scientist William Mitchell in 1957 and hit the market in 1959. NASA began sending Tang to space with astronaut John Glenn in 1962, where it was rehydrated and consumed. This led many to mistakenly believe that Tang was developed by NASA. In actuality, it was manufactured by General Foods, which skillfully capitalized on the connection between Tang and space travel in their marketing campaigns, even introducing a recipe for Astronaut Pie (or Tang Pie), which was heralded as a futuristic dessert in the late '60s.