Part 5/9:
The conversation shifts gears as Josh introduces the Doritos Locos Taco from Taco Bell. Josh recounts the grassroots campaign started by a dedicated fan on Facebook, which ultimately led to the creation of the wildly successful Taco. With 100 million tacos sold in just 70 days, it’s clear that Taco Bell strikes a chord with American consumers. They further elaborate on how this product exemplifies the transformative power of social media in fast food marketing, positioning it as a future-forward development in the industry.