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Over the years, Michelin has propagated the iconic image of the Michelin Man—Bibendum—a clever marketing ploy that cemented its brand identity. Introduced in 1894, this character quickly became synonymous with both tire production and culinary exploration. The Michelin Man's unusual origins highlight the quirky yet clever branding strategies employed by the Michelin brothers, transforming tires into a symbol of adventure and cuisine.
Global Expansion and Continued Influence
From its French beginnings, the Michelin guide eventually expanded to encompass numerous international locales. Notable expansions include guides focused on New York in 2005 and Tokyo in 2007, solidifying Michelin's global reputation in the culinary community.