Part 6/8:
The concept of Hot Dr Pepper was championed by Woodrow Wilson “Foots” Clements, who noticed a dip in sales with the arrival of colder weather during the late 1960s. Clements realized it might be ingenious to market Hot Dr Pepper to combat the decline in sales of its cold counterpart. Thus, a concerted marketing campaign was launched, featuring ads and promotional appearances by Clark himself. Hot Dr Pepper was sold at sporting events and restaurants, and promotional mugs were even offered to eager consumers.
Despite these attempts to make Hot Dr Pepper ubiquitous, the American public ultimately seemed unconvinced, resulting in its decline as a seasonal favorite.