Part 5/7:
Over the years, public sentiment turned against tomato ketchup as it struggled with a shorter shelf life and poor reputation littered with warnings against dubious preservatives. This was before Henry J. Heinz entered the scene and revolutionized the tomato ketchup market through clever marketing and quality assurance.
Heinz, capitalizing on the appeal of a clear bottle to showcase purity, led the revival of tomato ketchup. By the early 1900s, the company had established a reputation by touting their products as preservative-free, thus changing consumers’ trust and perceptions.