Part 2/9:
A common scenario unfolds in grocery stores or retail outlets where consumers find themselves grappling with a choice between two similar products: one proudly labeled as “eco-friendly” or “natural,” and the other devoid of such claims. Driven by a desire to protect the planet, many consumers opt for the product with the green label—even if it means spending more money. But what if those labels are little more than marketing gimmicks, lacking any substantial foundation?
This article aims to demystify the eco-labels and highlight the prevalence of greenwashing—a practice where brands mislead consumers regarding the environmental benefits of their products.