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Born and raised in Martin County, North Carolina, Wilbur knew the importance of good food and the value of a dollar. Surrounded by the simple pleasures of home-cooked meals and family recipes, he developed a profound appreciation for quality ingredients. His experiences on the family farm instilled in him a love for hearty meals, which would later drive his ambitions in the culinary world.
Wilbur’s early life wasn’t geared towards burgers. After trading his pitchfork for a guitar, he briefly pursued a career in music before World War II called him to serve in the Navy. Upon his return, he dove into the hospitality industry, collaborating with Kathern Robuk and opening a series of restaurants that quickly gained popularity across North Carolina.