Part 6/8:
A major transformation occurred in 1997 when CKE Restaurants acquired Hardies for $327 million. This merger led to the creation of a massive fast food empire featuring both Hardies and Carl's Jr locations across the nation. Although there were challenges in merging two distinct brands, Hardies embraced the opportunity for growth.
Despite the ups and downs—some locations closed and several new strategies were introduced—the chain continued to adapt, experimenting with new recipes and reviving fan-favorite items to win over an increasingly discerning dining audience.