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The establishment of the hyperpop Spotify playlist in 2019 marked a significant moment for the genre. Curated by Lizzy Szabo, the playlist acknowledged the overwhelming success of artists like 100 Gecs and became a pivotal platform for smaller artists within the scene to gain visibility. However, controversy arose when A.G. Cook’s takeover of the playlist led to the removal of many lesser-known artists, further stirring the debate around what constitutes hyperpop. Despite the upheaval, the playlist thrived, amassing a following of over 240,000 subscribers.