Part 2/4:
The CW Shifts Focus to Sports and Unscripted Content
The CW network has laid off over two dozen staff members across its publicity and program development teams. This move comes as the network shifts its focus towards sports and unscripted content, rather than its traditional scripted programming.
The reasoning behind this shift is the growing popularity of sports content, which tends to be watched live and less likely to have commercials skipped. Advertisers have been favoring sports content, as it provides a more reliable way to reach viewers. The CW plans to significantly increase its sports offerings, while also focusing on unscripted programming and a select number of scripted series.
This change in strategy is not unique to the CW, as other cable networks have also been making staff cuts and adjusting their content focus in response to the evolving media landscape and declining ad revenue, especially with the end of the political advertising season.
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