Part 3/5:
The legacy automakers are desperately trying to cut costs and raise prices on their ICE vehicles, but this is not a sustainable solution. Volkswagen and Audi have recently announced price increases on their ICE models, but this is unlikely to solve their problems.
Volkswagen is also making questionable design decisions, such as the new ID.2 EV, which is supposed to convince consumers who are in the market for a "not really low-cost electric vehicle." As Elon Musk explained back in 2012, the lack of demand for electric vehicles is not due to a lack of styling, but rather a lack of good user experience, software, and driving dynamics.
The Expensive Shift Ahead
The legacy automakers are only about 5-20% into the transition to EVs, with the majority of their production still relying on ICE vehicles. The expensive shift has hardly begun, and they are already losing profits and desperately trying to cut costs.
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