Part 2/4:
Despite Musk's controversial comments, the underlying problem was not his doing, but rather a deliberate attempt to undermine the platform. Now, with the 2024 elections looming, some brands are reconsidering their cautious approach to X, recognizing the potential benefits of reaching the platform's growing user base.
The article also highlights the pattern of behavior exhibited by Disney and other major advertisers, who often threaten to pull ads in response to perceived controversies, only to return when offered lower rates. This tactic was seen during the "ad apocalypse" on YouTube, and appears to be playing out once again on X.
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