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These practices have led to a growing sense of frustration among watch enthusiasts, who feel that the industry has become too exclusive and inaccessible. The perception of Rolex, in particular, as an arrogant and elitist brand has fueled this discontent, with some consumers actively avoiding the brand due to its perceived flaws.
The Future of Swiss Watchmaking
Despite these challenges, the Swiss watch industry remains a powerhouse, with its reputation for quality and craftsmanship continuing to drive global demand. As the industry evolves, it will be interesting to see how Swiss watchmakers adapt to changing consumer preferences and address the concerns raised about their practices.