Part 3/9:
Understanding the Watch Buyer Profiles
The watch buyer landscape is diverse and ever-evolving. There's no single profile that defines a watch enthusiast. Some are in it for the flex - they want the latest and greatest timepieces to show off. Others are true horological geeks, obsessed with complications and perpetual calendars.
Then there are the investors, who see watches as a way to grow their portfolio, even though I always caution that watches are not true investments - they're expensive toys first and foremost. And you have the impulse buyers, who see a watch they want and just have to have it right then and there.