Part 3/5:
Hearn believes that in modern boxing promotion, the entertainment and storytelling aspect is far more important than just the actual matchup of the fighters. He points to the success of promoters like Dana White and Vince McMahon, who have built strong personal brands and narratives around their sports.
Hearn has consciously tried to emulate this approach, becoming the face and voice of his promotion. He runs his own press conferences without notes, spinning stories and narratives on the fly. Hearn sees himself as the "greatest showman" in boxing, comparing his abilities to the late, great promoter Don King.