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When Benioff purchased Time Magazine, it had a subscriber base of 4 million. However, that number has since dwindled to just 1.6 million, a stark decline that reflects the broader challenges facing traditional media outlets. The shift in consumer preferences and trust has been a driving force behind this change, with many people turning to alternative sources of information and entertainment.
One notable example is the rise of podcasts, with figures like Joe Rogan and Tucker Carlson gaining significant popularity and trust among their audiences. These individuals are seen as more authentic and relatable, offering a refreshing contrast to the perceived manipulation and bias of mainstream media outlets.