Part 6/7:
The Importance of Reaching Diverse Audiences
Kirk emphasizes the importance of reaching diverse audiences, particularly young people, through unconventional platforms like TikTok. He recounts stories of Hispanic, Asian-American, and Pacific Islander waiters and waitresses in Las Vegas who approached him for photos, having discovered him on TikTok.
This underscores the potential for conservative voices to connect with demographics that may have traditionally been more aligned with the Democratic party. Kirk's success on TikTok suggests that the conservative movement is making inroads with younger, more diverse voters, which could have significant implications for the 2024 election and beyond.