Part 3/8:
However, the cable industry, represented by the NCTA (Internet and Television Association), is now suing to block this rule. They argue that making cancellation easier will threaten their business model, as customers could more readily cancel services.
The "click to cancel" rule mandates clear consent for subscriptions and renewals, requires cancellation methods to be at least as easy as signup, and prohibits companies from forcing customers to cancel through a chatbot or agent. This is an important consumer protection, and the cable industry's attempt to block it will be closely watched.