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DirecTV and DirecTV Stream are launching a new channel in partnership with the Urban Edge Network. This channel will focus on sports content from Historically Black Colleges and Universities (HBCUs). The addition of this HBCU-focused sports channel is the latest example of the growing demand and profitability of live sports programming, especially content that caters to specific demographics and fan bases. As cord-cutting continues, we can expect to see more niche sports channels and partnerships emerge across various streaming platforms.