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For existing DirectTV and DirectTV Stream subscribers, many of the free channels have already been added to their apps. The new "My Free DirectTV" service will likely incorporate these channels as the core of its offering.
The move is seen as a way for DirectTV to maintain a presence in front of consumers, even if they don't subscribe to the paid DirectTV or DirectTV Stream services. It's a strategy to potentially convert free users into paid subscribers down the line, especially during key sports seasons.