Part 6/6:
Netflix is adding a slew of new titles this week, including some content from the Starz network. You can find a full breakdown of the new additions in the show notes.
Fubo Expands Interactive Ads
Fubo TV is rolling out new interactive and "gamified" ad formats as it looks to expand its advertising revenue. This will include:
Transactional ads with QR codes
Ads with built-in trivia or polls
Rotating carousel ads
Geotargeted local ads
These types of interactive ad experiences are becoming more common across streaming platforms as they seek new ways to monetize their audiences and increase ad rates. Fubo, which is still working to achieve profitability, is the latest to embrace these evolving ad formats.