Part 4/8:
The pursuit of collaboration, culture, and assigned desk placement has become a symbolic gesture for many companies, rather than a genuine effort to foster meaningful connections. Amazon's decision to double its office space, despite the increasing prevalence of remote work, is a prime example of this. CEO Seth Bartnick described the move as "preserving the company's soul," emphasizing the importance of serving up "smiles" and "anything but being dead" in the office.