Part 3/5:
Some believe the WNBA's reluctance to promote Caitlyn stems from a fear of overshadowing other players or creating resentment within the league. Others argue it's a missed opportunity rooted in outdated marketing strategies. Whatever the reason, the contrast between the LPGA's approach and the WNBA's silence was stark.
Lessons for the WNBA
The LPGA's success with Caitlyn wasn't just about marketing - it was about creating a moment. By pairing her with Nelly Corda and promoting their interactions, the LPGA elevated their entire sport. Fans who had never watched golf before were suddenly tuning in, and merchandise sales reportedly spiked.