Part 8/10:
For existing or prospective Vanguard clients, the question arises: what do you expect from your broker? Vanguard has established itself as a reputable firm with some of the industry's best low-cost index funds and ETFs. However, its lower touch customer service and more basic technological offerings may deter clients seeking enhanced experiences typically found in competitors’ platforms.
As competition grows fiercer, firms like Fidelity, Schwab, and others have been able to invest more heavily in customer service and technology due to their diverse service offerings. Thus, Vanguard may struggle to keep up without substantial alterations to its strategic focus.