Part 3/9:
Joining forces with the Krating Daeng manufacturer, Mateschitz adapted the drink to suit European tastes and successfully launched Red Bull in Austria in 1987. A ban on the product in Germany fueled its notoriety and allure. In just one year, Red Bull sold over a million cans, and by the time it entered the U.S. market in the early 1990s, the company was selling a staggering million cans daily.