Part 4/10:
Understanding the nature of his website's decline required a deep dive. Insights from tools like HF Site Explorer highlighted traffic estimations, showing Jake that his website's traffic pattern mirrored the trends seen in Google Analytics. The crux of the issue lay within Google's algorithm response to the proliferation of AI-generated content, which in a bid to reclaim quality, led to collateral damage for genuine websites like Jake's.
Jake’s reliance on affiliate marketing placed additional strain on the fallout. With revenue heavily linked to traffic, the decline not only affected his finances but also the ethos of his work. Jake not only bought and tested each product he reviewed but imbued each piece with his insights, setting his content apart.