Part 7/10:
With the new insights, Jake had an opportunity to turn things around. The focus on user experience meant that he needed to create a shopping experience that empowers users, allowing them to easily compare products and prices. Jake began exploring how to mobilize his content strategy, succeeding in creating niche lists tailored to various workout levels, fostering a more directed connection with his audience.
However, moving ahead wasn't as straightforward as he hoped. Following a brief period of recovery where his traffic climbed to around 2,800 clicks a day, Jake remained cautious. His expectations were tempered by the reality of having his business hanging in uncertain balance.