Part 2/8:
In the past, there was a shared cultural touchstone when it came to events like the Oscars. This was a time when audiences were largely on the same page, enjoying a much more synchronized viewing experience. People gathered around the proverbial campfire—typically the television screen—as a community to celebrate film and recognize the achievements of their favorite stars. However, in today’s media consumption environment, this kind of unity seems to be fading.