Part 2/6:
Rich Gelfond, CEO of IMAX, highlighted that recent trends regarding theatrical releases have shifted positively. After a turbulent period when streaming was perceived as the panacea for entertainment, audiences are returning to theaters in larger numbers, especially as they emerge from pandemic lockdowns. Gelfond emphasized that he believed in the revival of theatrical releases even during COVID-19 when many predicted the demise of cinemas in favor of home viewing.
The gradual resurgence of live entertainment, including concerts and sporting events, mirrors the growing enthusiasm for going back to the movies. The upcoming weekend promises to be a culmination of this revitalization.