Part 6/9:
Highlighting a hopeful outlook regarding Gen Z, Bonson points out that despite societal challenges such as high student debt and soaring housing prices, many young individuals exhibit a yearning for mentorship, asking questions geared towards self-improvement. He believes that while they are seeking purpose in their work, this generation often requires an understanding that the act of producing goods and services can be viewed as selfless and essential to the broader society.
In Bonson's eyes, the fulfillment of needs through business is inherently noble, and he laments that many young people fail to see this connection, being instead influenced by notions of social justice and external validation.