Part 6/7:
A key strategic move for Daily Wire is the emphasis on driving audiences toward its proprietary platforms. Concerns about major tech companies, like YouTube and Amazon, censoring content have created a sense of urgency for Daily Wire to maintain a direct subscriber relationship. This direct connection not only boosts revenue but also ensures that their audience has uninterrupted access to all content, including material deemed “too hot” for mainstream platforms.
By encouraging users to watch shows on its app or website, Daily Wire plans to create distinct viewing experiences differentiated from those offered on platforms like YouTube. This includes content that may be sanitized or altered for mainstream platforms.