Part 4/9:
Large chains like Goldman Sachs have recognized the growing appetite for fried chicken, noting that even amid growing competition, the category is becoming a booming multi-billion-dollar sector. Successful brands can achieve remarkable sales, evidenced by the impacts of Five Guys and Shake Shack in the burger market. Companies are keen to replicate this trajectory with fried chicken, but KFC's management approach may hinder its ability to stem market share decline.