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They were determined to build their business without investor money, allowing them to maintain control over their culinary vision. Their initial efforts involved cooking countless briskets and perfecting their recipes as they navigated life during the onset of the COVID-19 pandemic. Despite the challenges, their hard work paid off. Thanks to a stellar review from Texas Monthly, Goldee's BBQ gained popularity, skyrocketing from selling a few briskets to a staggering 150 per week.