Part 2/10:
Seven years after his last opening, Simon is poised for a fresh challenge. Despite the fears of his investors, who initially questioned his decision, Simon is determined to carve out a unique space in the crowded culinary landscape. The road to this moment has been paved with hard work, countless trials, and an unyielding commitment to create something extraordinary.
Rethinking Fried Chicken
The journey to perfect fried chicken began with extensive research; Simon and his team indulged in tastings of various fried chicken styles until they pinpointed their approach. Each day starts with fresh chicken, laid out to dry overnight, a crucial step for optimal flavor and texture. Chef SK, Simon’s partner, dedicates endless hours to frying chicken, honing the technique day by day.