Part 3/10:
Krispy Kreme, known for its distinct glazed doughnut, has transformed this pastry into a premium branded product resembling the consistency of a fast-food chain while providing an immersive in-store experience akin to the ambiance of an Apple Store. Their doughnuts, made through an automated production process, have garnered a massive following since they went public in 2000. The first wave of enthusiasm peaked, leading to aggressive expansion and increased sales throughout the 2000s, but the novelty soon began to fade due to saturation in the market.