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The West Coast has birthed a new entrepreneurial wave of artisanal doughnut shops that are shaking up traditional models. In Los Angeles, approximately 1,600 independent doughnut shops primarily operated by Southeast Asian families cater to the budget-conscious demographic with unpretentious $1 doughnuts. However, the gourmet movement among local shops in cities such as Portland and Seattle emphasizes quality and creativity, presenting challenging competition for major chains.