Part 8/10:
Rising Challenges and New Ventures
While Makiko represents the rising tide of artisanal doughnut shops, other entrepreneurs face uphill battles. Peter, the owner of a nascent shop in Los Angeles called Lola’s Donuts, embodies the struggles faced by many small business owners in a competitive market. Though he offers artisan doughnuts made with high-quality ingredients and handcrafted techniques, his operating challenges have emerged swiftly.