Part 2/7:
Described metaphorically as "a silent fart," the launch of Unrivaled was overshadowed by a more successful release from State Farm, featuring one of the leading stars in women's basketball, Caitlyn Clark. Clark's commercial amassed a whopping 400,000 views, while the unveiling of Unrivaled's team selection garnered just 64,000 views. This stark contrast signifies a troubling start for the league, indicating that it may lack the audience it needs to thrive.